- Prints of 35mm films cost US$1,500 each
- Digital distribution via DVD, IP networks, cable or satellite are cheaper, but they can promote piracy as they can be intercepted
- Digital means that you can watch football/sports/television/concerts etc from the cinema
- Digital Projectors cost $150,000 each and only last 5 years
- Analogue projectors cost $70,000 and can last up to forty years
- Exclusive Runs: 1 off, Bollywood or foreign films in one off venues.
- Multiple Runs: British Film with low impact marketing, not usually a wide range of publicity.
- Saturation Runs: Massive blockbusters perhaps in 2 screens in one cinema, things like Harry Potter or Star Trek
Multiplex:
- November 1985 Milton Keynes The Point first Multiplex in Britain
- Prior to Muliplexes cinema attendance was 54 million
- Ten years after attendance figures had more than doubled to 123.5 million
